Lenskart

Founded in 2010, Lenskart is a leading eyewear brand making stylish, affordable vision care accessible through integrated online and retail experiences, serving millions across India, Singapore, Dubai, and Saudi Arabia,

I joined during a pivotal brand transformation, contributing to the development and rollout of a new visual identity across campaigns, retail, packaging, and digital platforms.

As a brand, we addressed diverse user needs while staying culturally relevant and balancing aspirational design with affordability. Through this, I helped shape a cohesive brand system and scale consistency, supporting rapid growth and a more unified customer experience.