Astha Gupta

TURNING FIRST IMPRESSION INTO LASTING IMPRESSIONS

About me

What I do

I build ideas, systems and brands with thoughtful design.

My background

I am a multidisciplinary design professional driven by curiosity about how brands shape human behavior. Over the past five years, I have worked across retail, digital, and product ecosystems, leading initiatives that connect strategy to real customer experiences. My work has helped me understand and contribute to the factors that underlie a strong, consistent consumer experience. I am motivated by building scalable systems, collaborating across functions, and contributing to organizations with global ambition.

My approach

I believe good inevitable design starts with empathy. I ask questions, push for clarity, and build things that hold up long after the brief is forgotten. I love to challenge my imagination and keep unlearning to keep learning.

Career

Lead Designer / Nutrabay / Current

Volunteer Educator / PYDS / 2024

Assistant Manager / Lenskart / 2021-2024

Graphic Designer / The Nota Co. / 2021

EDUCATION

National Institute of Fashion Technology, New Delhi /2017 2021