Astha Gupta
TURNING FIRST IMPRESSION INTO LASTING IMPRESSIONS
Selected Works
About me
What I do
I build ideas, systems and brands with thoughtful design.
My background
I am a multidisciplinary design professional driven by curiosity about how brands shape human behavior. Over the past five years, I have worked across retail, digital, and product ecosystems, leading initiatives that connect strategy to real customer experiences. My work has helped me understand and contribute to the factors that underlie a strong, consistent consumer experience. I am motivated by building scalable systems, collaborating across functions, and contributing to organizations with global ambition.
My approach
I believe good inevitable design starts with empathy. I ask questions, push for clarity, and build things that hold up long after the brief is forgotten. I love to challenge my imagination and keep unlearning to keep learning.
Career
Lead Designer / Nutrabay / Current
Volunteer Educator / PYDS / 2024
Assistant Manager / Lenskart / 2021-2024
Graphic Designer / The Nota Co. / 2021
EDUCATION
National Institute of Fashion Technology, New Delhi /2017 – 2021
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